06.07.2024

Allianz and the CHIO Aachen extend their partnership

The CHIO Aachen is the World Equestrian Festival. The place where the best riders in the world meet up every year and together with their unique horses impress millions of people worldwide. CHIO Aachen that means ten days of world-class sport, ten days full of top performances and emotions.

When the stadiums are full and the top stars of the international equestrian sport ride into the largest arena in the world, sporting history is written over and over again. “Football has Wembley, tennis has Wimbledon, riding has Aachen.” This comparison has often been used to compare the significance of the CHIO Aachen for the equestrian sport.

 

Allianz, one of the world’s largest insurance companies, has been a partner of the CHIO Aachen since 2017. The two partners have now agreed to extend this partnership long-term. “The values of Allianz are also those of the CHIO Aachen – Excellence, Team Spirit and Passion. Our trusting cooperation over the past years and also in the future is proof that a successful partnership is based on mutual respect and joint visions,” stated Bernd Heinemann, who is among others also responsible for marketing within the Allianz group. “Our extending the agreement is a sign of our long-term association with and commitment for the equestrian sport. We look forward to continuing to experience the fascination of the equestrian sport together and to co-shaping the future of the CHIO Aachen.”

 

The reliable and intense ties between the CHIO Aachen and Allianz, which supports horse lovers as competent partners for essential themes such as horse operations and insurance against horse illnesses, liability policies for horse owners or business liability insurance policies, meanwhile extends far beyond the World Equestrian Festival. As an important supporter of the CHIO Aachen CAMPUS, the Allianz Germany enables first-class training, fitness and education offers all year round at the traditional showgrounds at the Aachen Soers and far beyond in the scope of the “CAMPUS on Tour” format. “This commitment speaks for the strength of the CHIO Aachen brand and for the concept of the CHIO Aachen CAMPUS that focuses on the sustainable promotion of the equestrian sport,” said Michael Mronz. “We very much look forward to being able to continue our cooperation with one of the most important partners of the sport worldwide in the future.”

Jessica Weber (Head of Sponsoring, Allianz Kunde und Markt GmbH) and Thomas Lukowsky (Head of Marketing and Communications, Allianz Kunde und Markt GmbH) together with ART Managing Director Michael Mronz. (Photo: CHIO Aachen/Caroline Niehus).

Jessica Weber (Head of Sponsoring, Allianz Kunde und Markt GmbH) and Thomas Lukowsky (Head of Marketing and Communications, Allianz Kunde und Markt GmbH) together with ART Managing Director Michael Mronz. (Photo: CHIO Aachen/Caroline Niehus).